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What do Women Want from their Financial Advisor?

Women are now the principal breadwinners in four out of 10 families with children younger than age 18, reports Pew Research (63 percent of such women are single and 37 percent out-earn their husbands). The financial-services industry is taking notice of gender differences, and so should you.

Finding an Advisor who speaks the female language is crucial. Presentations that focus on a portfolio’s return, investment style, market capitalization and performance compared with a benchmark tend to work well with men. This style does not work with women. Women prefer a more personalized conversation that focuses on their visions and goals.

When speaking with your Advisor, do you know what you want? Please let us know by posting your comments on our Financially Savvy Women Fanpage.